xMelBeex, a German streamer from Gerolstein, has been captivating audiences with her gaming content on Twitch since 2020. Her streams, primarily focused on Call of Duty, create a familial atmosphere and incorporate interactive formats such as viewer games, channel bets, and tournaments. These formats allow brands to engage with her dedicated community in creative ways. With 10,300 followers and an average of 120 viewers per stream, she reaches a committed audience. Her collaborations with brands like Skullcandy and HelloFresh have enabled xMelBeex to expand her content and formats in appealing ways, enhancing her reach and the visibility of the brands. Her open, natural demeanor provides an authentic experience that resonates with both viewers and brands alike.